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    About Company

    Creating an inclusive
    ecosystem for e-commerce!

    Be a part of the world's first inclusive large-scale e-commerce system.

    India has a massive internet user base of over 800 million, making it the second-largest market globally. With a staggering 117.6 billion UPI transactions in 2023, the country is rapidly embracing digital payments (Source: Invest India). As India moves towards becoming the world's third-largest consumer market, its online retail sector is projected to reach US$ 325 billion by 2030, a significant leap from US$ 70 billion in 2022 (Source: E-commerce Industry Report, March 2024 by India Brand Equity Foundation). This growth is driven largely by the expanding e-commerce landscape in smaller cities.

     

    The share of e-commerce in Tier-2 and Tier-3 cities has increased significantly from 34.2% in 2021 to 41.5% in 2022, underscoring the growing interest in the adoption of digital commerce among buyers and sellers of all scales. ONDC is seizing this opportunity by enhancing e-commerce access, particularly for small‑scale sellers. Our mission is to dramatically increase e‑commerce penetration in the country by enabling population‑scale inclusion of all types and sizes of sellers.Currently, ONDC has over 5,00,000+ sellers and service providers operating from 500+ cities and 6,000+ pin codes, a number that continues to grow each day.

     

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    ONDC makes it possible

    Why has India initiated this revolution?

    India has been a world leader in demonstrating the successful adoption of digital infrastructures at the population scale, such as UPI, AADHAAR, and more. ONDC (Open Network for Digital Commerce) is yet another tech-based initiative to transform the way e-commerce functions in the country by enabling e-commerce through an open protocol based on open-source specifications.

     

    The initiative will not only facilitate the rapid adoption of e-commerce but also boost and strengthen the growth of startups in India. By facilitating scalable and cost-effective e-commerce through the open protocol, ONDC will empower startups to grow collaboratively.

    List of Investors

    ONDC was incorporated as a Section 8 company in December 2021, with the Quality Council of India and Protean eGov Technologies Limited as Founding Members. The other Institutions that have Invested in ONDC are:

     
    • BSE Investments Limited
    • NSE Investments Limited
    • Kotak Mahindra Bank Limited
    • Axis Bank Limited
    • HDFC Bank Limited
    • National Bank for Agriculture and Rural Development (NABARD)
    • Bank of Baroda
    • CSC e-Governance Services India Limited
    • UCO Bank
    • Central Depository Services (India) Limited
    • Punjab National Bank
    • National Securities Depositories Limited (NSDL)
    • Bank of India
    • IDFC First Bank Limited
    • Small Industries Development Bank of India (SIDBI)
    • State Bank of India
    • ICICI Bank Limited
    • RBL
    • IndusInd Bank
    • Canara bank
    • Federal Bank
    • Union Bank
    • Bank of Maharashtra
    • Indian Bank
    • IDBI Bank Ltd
    • Indian Overseas Bank

    Board of Directors

    Founding Members

     
    • Jaxay Shah- Chairman QCI
      Jaxay Shah
      Chairman

      QCI

    • Suresh Sethi Managing Director & CEO Protean eGov Technologies Ltd
      Suresh Sethi
      MD & CEO

      Protean eGov Technologies Limited

    Shareholders Representatives

    • Ashish Chauhan CEO of NSE
      Ashishkumar Chauhan
      MD & CEO

      NSE

    • Ashis Prathasarthy Head Treasury & GIB HDFC Bank
      Ashish Parthasarthy
      Head

      Treasury & GIB, HDFC Bank

    • Nitin Chugh Deputy Managing Director and Head of Digital Banking
      Nitin Chugh
      DMD & Head

      Digital Banking & Transformation, SBI

    • Mr. S.P. Singh Chief General Manager SIDBI
      Mr. S.P. Singh
      Chief General Manager

      SIDBI

    Government Nominees

     
    • Ateesh Singh- Joint Secretary - AFI
      Ateesh Singh
      Joint Secretary - AFI

      M/O MSME

    • Sanjiv Singh- Joint Secretary, DPIIT
      Sanjiv Singh
      Joint Secretary, DPIIT

      M/O Commerce & Industry

    Independent Directors

     
    • Adil Zainulbhai Chairman of the Board of Directors of Network 18
      Adil Zainulbhai
      Chairperson

      Capacity Building Commission

    • Anjali Bansal- Founder & Chairperson, Avaana Capital
      Anjali Bansal
      Founder & Chairperson

      Avaana Capital

    • Arvind Gupta Co-founder & Head Digital India Foundation
      Arvind Gupta
      Co-Founder and Head

      Digital India Foundation

    • Ritesh Tiwari Executive Director Finance & Chief Financial Officer HUL
      Ritesh Tiwari
      ED & CFO

      HUL

    MD & CEO

     
    • T Koshy CEO ONDC
      T Koshy
      MD & CEO

      ONDC

    Our Journey

    Advisory council established by DPIIT and leadership team onboarded.June 2021

    1

    National roll out plan endorsed by HCIM.Aug 2021

    2

    Integration and Testing of first end-to-end transaction by first cohort.Dec 2021

    3

    ONDC Section 8 company registered.Dec 2021

    4

    Network Go-Live with first cohort participants.Mar 2022

    5

    1st order delivered in Bangalore.29th Apr 2022

    6

    Alpha Test Transactions begins.Apr 2022

    7

    Expansion of ONDC in other cities and domains.Jun 2022 - Sept 2022

    8

    Beta Launch of ONDC Started with F&B and Grocery.Sept 2022

    9

    Trust Paper released for Public consultationSept 2022

    10

    Home & Kitchen live on the networkSept 2022

    11

    First Intercity TransactionOct 2022

    12

    Mobility domain activated on the networkJan 2023

    13

    1st 100 orders per day in the networkFeb 2023

    14

    Fashion category live on ONDCFeb 2023

    15

    Agri B2C live on the networkFeb 2023

    16

    First Health and Wellness transaction on the networkMar 2023

    17

    Beauty & Personal Care and Electronics & Appliances live on ONDCMar 2023

    18

    First 10,000+ non-mobility orders in a dayApr 2023

    19

    Network Crosses 1 lac daily orders for the first timeJul 2023

    20

    Network Crosses 1 lac daily mobility orders for the first timeAug 2023

    21

    Network Crosses 2 lac orders per day for the first timeNov 2023

    22

    Gift Cards category live on ONDCJan 2024

    23

    Financial Services Pilot BeginJan 2024

    24

    Metro ticketing live on the networkMar 2024

    25

    Sellers on the network cross 5 LakhMay 2024

    26

    Agri-Input as a category activated on the networkMay 2024

    27

    Orders on the network Crosses 4 lac orders per dayJul 2024

    28

    Recognitions

    The Disrupters

    Award : Fintech Company of the Year

    Name : Global Fintech Awards

    Year : 2023

    Global Fintech Awards

    Recognitions

    The Disrupters
    The Disrupters

    Award : The Disrupters

    Name : Indian Business Leader Awards(IBLA)

    Year : 2023

    Global Fintech Awards

    Recognitions

    The Disruptive Technology Award

    Award : The Disruptive Technology Award

    Name : Global IP Convention (GIPC)

    Year : 2023

    Global IP Convention

    Recognitions

    Start-up of the Year Award

    Award : Start-up of the Year

    Name : 14th India Digital Awards (IDA)

    Year : 2024

    India Digital Awards

    Recognitions

    Republic Business Emerging Technology Awards

    Award : Tech Disrupter

    Name : Republic Business Emerging Technology Awards

    Year : 2024

    Republic Media

    Recognitions

    IMAGEXX 2024
    IMAGEXX 2024

    Award : Excellence in the Field of Ecommerce

    Name : IMAGEXX 2024

    Year : 2024

    Global Fintech Awards

    Recognitions

    National Awards for e-Governance

    Award : Application of Emerging Technologies for providing Citizen Centric Services

    Name : National Awards for e-Governance

    Year : 2024

    National Awards for e-Governance

    Recognitions

    e4m Pitch Top 50 Brands

    Award : Challenger (Brand)

    Name : e4m Pitch Top 50 Brands

    Year : 2024

    e4m Pitch Top 50 Brands
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